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Multimedia for Vocational Guidance: Effects of Individualized Testing, Videos, and Photography on Acceptance and Recall
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, Bank Academy, Germany ; , University for Banking, Germany

Journal of Educational Multimedia and Hypermedia Volume 8, Number 4, ISSN 1055-8896 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA

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Abstract

Multimedia could potentially facilitate learning processes: A great number of studies address specific effects of media like video and photography. It has been argued that (a) multiple media does not influence learning, (b) learning gains are due to instructional methods and (c) pictorial superiority has not been supported. Therefore, many researchers aim to make their multimedia systems more effective using "intelligent" software technologies to adapt to the learner's demands, abilities and knowledge. Seventy-five subjects participated in two concurrent experiments. We tested the influence of video, photography, and individualized testing on acceptance and recall of information provided by a multimedia encyclopedia about professions and educational programs. Video has no measurable influence in both experiments. Photography supports recall of all facts related to the illustrated professions. Individually calculated career options enhance acceptance and facilitate recall of all facts related to the suggested jobs. In a field study with 75 students, we compared the individual validation of four media for vocational guidance, two multimedia applications and two products of printed matter. Data analyses reveal that the students enjoyed using electronic media, but they rely on printed matter.

Citation

Hasebrook, J.P. & Gremm, M. (1999). Multimedia for Vocational Guidance: Effects of Individualized Testing, Videos, and Photography on Acceptance and Recall. Journal of Educational Multimedia and Hypermedia, 8(4), 377-400. Charlottesville, VA: Association for the Advancement of Computing in Education (AACE). Retrieved August 6, 2024 from .

© 1999 Association for the Advancement of Computing in Education (AACE)

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