Search results for author:"Kenneth Cromer"
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Virtual Worlds, Virtual Reality, and Augmented Reality: Differences in Purchase Intentions Based on Types, Users, and Sex
angie cox; Indira Guzman; Sikha Bagui; Kenneth Cromer
Journal of Virtual Worlds Research Vol. 10, No. 1 (Jun 19, 2017)
This paper discusses the disparity between two Virtual World (VW) users groups: Social and Game-oriented users. It highlights the difference between the distinct players' behaviors and their purchase intentions in VWs. It then examines the...