Recruitment Lessons Learned from a Tailored Web-Based Health Intervention Project Y.E.A.H. (Young Adults Eating and Active for Health)

Onikia Brown; Virginia Quick; Sarah Colby; Geoffrey Greene; Tanya M. Horacek; Sharon Hoerr; Mallory Koenings; Tandalayo Kidd; Jesse Morrell; Melissa Olfert; Beatrice Phillips; Karla Shelnutt; Adrienne White; Kendra Kattelmann

Health Education Vol. 115, No. 5 (2015) pp. 470–479

Purpose: Recruiting college students for research studies can be challenging. The purpose of this paper is to describe the lessons learned in the various recruitment strategies used for enrolling college students in a theory-based, tailored, and web-...