Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influence

Zachary S. Johnson; Robert Cascio; Carolyn A. Massiah

Marketing Education Review Vol. 24, No. 3 (2014) pp. 227–237

How interpersonal interactions within a course affect student satisfaction differently between face-to-face and online modes is an important research question to answer with confidence. Using students from a marketing course delivered face-to-face...

Topics: Administrators, Interaction