An Integrated Technology Adoption and Diffusion Model

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Author

Lorraine Sherry, RMC Research Corporation, United States

IJET Volume 4, Number 2, 1998 ISSN 1077-9124

Abstract

During the evaluation of the Boulder Valley Internet Project, members of RMC Research Corporation in Denver, Colorado, developed a structural model of technology adoption and diffusion that comprised technological, individual, organizational, and teaching and learning factors. Although this static model was useful for identifying key explanatory factors and organizing them into a coherent framework, it did not describe the dynamics of the diffusion process, nor did it fit Rogers' (1995) Diffusion of Innovations model. Revisiting the data, we developed a new model that integrated the adoption process with the learning process. As teachers learn about new technologies, specifically email and the World Wide Web via a trainer-of-trainers program, and as they begin to use these new resources in the classroom, they move through four stages of change-learning from their peers; experimenting and adopting; co-learning and co-exploring with their students; and finally, reflecting and either rejecting the adoption decision or reconfirming it and continuing the cycle to become the next round of peer trainers. The success of this process is supported by communicating a shared vision among all members of the educational system, including teachers, administrators, parents, the community, and the policy-making bodies.

Citation

Sherry, L. (1998). An Integrated Technology Adoption and Diffusion Model. International Journal of Educational Telecommunications, 4(2), 113-145. Charlottesville, VA: Association for the Advancement of Computing in Education (AACE). Retrieved August 7, 2024 from https://www.learntechlib.org/p/15119.