WebCT – The quasimoderating effect of perceived affective quality on an extending Technology Acceptance Model
ARTICLE
Manuel J. Sanchez-Franco
Computers & Education Volume 54, Number 1, ISSN 0360-1315 Publisher: Elsevier Ltd
Abstract
Perceived affective quality is an attractive area of research in Information System. Specifically, understanding the intrinsic and extrinsic individual factors and interaction effects that influence Information and Communications Technology (ICT) acceptance and adoption – in higher education – continues to be a focal interest in learning research. In this regard, one type of affective reactions toward ICT (in our study, the WebCT), perceived affective quality, is an essential dimension in user technology acceptance.A structural equation modelling, specifically partial least square (PLS), is proposed to assess the relationships between the constructs together with the predictive power of the research model. The results demonstrate that the research model significantly predicts the intention to use the WebCT. The results provide strong support for the proposals that (a) perceived usefulness, ease of use and flow lead the learners towards developing high intention to use the WebCT; and (b) perceived affective quality exhibits a relevant interaction effect on the model.This study, therefore, represents a “crucial test” of non-utilitarian influences on use of Web-based applications. The model and results can thus be used to assess motivational design aspects during electronic learning process.
Citation
Sanchez-Franco, M.J. (2010). WebCT – The quasimoderating effect of perceived affective quality on an extending Technology Acceptance Model. Computers & Education, 54(1), 37-46. Elsevier Ltd. Retrieved August 6, 2024 from https://www.learntechlib.org/p/66937/.
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Cited By
View References & Citations Map-
The Role of Peer Influence and Perceived Quality of Teaching in Faculty Acceptance of Web-Based Learning Management Systems
Florin D Salajan, North Dakota State University, United States; Anita G Welch, Emirates College for Advanced Education, United Arab Emirates; Chris M Ray & Claudette Peterson, North Dakota State University, United States
International Journal on E-Learning 14 (2015) pp. 487–524
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