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Osterman, M., Thirunarayanan, M., Ferris, E.C., Pabon, L.C., Paul, N. & Berger, R. (2012). Museums and Twitter: An Exploratory Qualitative Study of How Museums Use Twitter for Audience Development and Engagement. Journal of Educational Multimedia and Hypermedia, 21(3), 241-255. Waynesville, NC USA: Association for the Advancement of Computing in Education (AACE).