Abstract

Internet videos are one of the fastest growing forms of social media, and site such as Youtube have become a common distribution forum of useful videoc clips for both formal and informal learning. In contrast to metatags which help users locate relevant videos, we introduce the term microtags to indicate indexing of useful information within a video clip. Microtags can come from either intentional annotations or through continuous response evaluation - a useful method used in advertising to pinpoint events that evoke particularly strong audience responses. When searching for a way to evaluate the effectiveness of media clips. This paper discusses the preliminary results of testing the method with adult and high school learners. When fully deployed this tool will enable the real time viewer evaluation of internet video formats such as Youtube. The resulting data could be used to rate the overall interest of video programs or index specific scenes for educational or entertainment contexts.

Citation

Richards, G., Tin, T. & Hongxing (Bill), G. (2009). Microtagging Internet Videos. In T. Bastiaens, J. Dron & C. Xin (Eds.), Proceedings of E-Learn 2009--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 1036-1042). Vancouver, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved August 7, 2024 from https://www.learntechlib.org/primary/p/32591/.

© 2009 Association for the Advancement of Computing in Education (AACE)

Keywords

• youtube