School Communication 2.0: Exploring Recommended Social Media Practices

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Authors

Heather Bowman, Michelle Giles, Amy Orange, Jana Willis, University of Houston-Clear Lake, United States

Society for Information Technology & Teacher Education International Conference, Mar 26, 2018 in Washington, D.C., United States ISBN 978-1-939797-32-2

• Conference Info
• Proceedings Book

Abstract

The purpose of the study was to determine elementary school administrators’ practices and perceptions of using social media to communicate with stakeholders and explore recommended social media communication practices. Using the Social Media as a Tool to Effectively Communicate with Stakeholders Survey and interviews to collect data, findings revealed the social media tools used by elementary school administrators in addition to comfort levels, perceived effectiveness, benefits, concerns, and recommended practices. Overall, participants reported social media as an effective communication tool that can promote positive public relations. However, more professional development is recommended to promote effective implementation and responsible use. Research findings will support the further development of school administrator communication practices to develop social capital with stakeholders.

Citation

Bowman, H., Giles, M., Orange, A. & Willis, J. (2018). School Communication 2.0: Exploring Recommended Social Media Practices. In E. Langran & J. Borup (Eds.), Proceedings of Society for Information Technology & Teacher Education International Conference (pp. 816-821). Washington, D.C., United States: Association for the Advancement of Computing in Education (AACE). Retrieved August 10, 2024 from https://www.learntechlib.org/p/182615.

© 2018 AACE