Factors that Influence the Perceived Advantages and Relevance of Facebook as a Learning Tool: An Extension of the UTAUT

Tomás Escobar-Rodríguez; Elena Carvajal-Trujillo; Pedro Monge-Lozano

Australasian Journal of Educational Technology Vol. 30, No. 2 (2014) pp. 136–151

Social media technologies are becoming a fundamental component of education. This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to identify factors that influence the perceived advantages and relevance of Facebook as a ...