Museums and Twitter: An Exploratory Qualitative Study of How Museums Use Twitter for Audience Development and Engagement

Mark Osterman; M Thirunarayanan; Elizabeth C. Ferris; Lizette C. Pabon; Natalie Paul; Rhonda Berger

Journal of Educational Multimedia and Hypermedia Vol. 21, No. 3 (July 2012) pp. 241–255

Museums are competing with a vast variety of Internet-based information delivery sites to keep the public interested in their institutions. To keep pace Museums are increasingly turning to the use of Web 2.0 tools to draw in the public and maintain...