Search results for author:"Lynn Hunt"
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Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Lynn Hunt; Lynne Eagle; Philip J. Kitchen
Journal of Marketing Education Vol. 26, No. 1 (2004) pp. 75–88
The use of new information technology in marketing education has been widely, and often uncritically, accepted as both inevitable and beneficial with little in-depth analysis of this phenomenon, which is both a new mode of teaching (and learning)...