In Search of a Successful Marketing Strategy for an Online

Jon Denton; Trina J. Davis; Ben L. Smith; Lynn Beason; Diane Graham

Society for Information Technology & Teacher Education International Conference 2007 (Mar 26, 2007) pp. 3403–3407

This research examines tools for gathering marketing data on an online alternative secondary teacher certification program. Preliminary results affirm the value of internet marketing with a search engine using ad words and the beneficial time...

Third year Evaluation of Accelerate Online/OPTIONS a Transition To Teach Program at Texas A&M University

Jon Denton; Trina J. Davis; Ben L. Smith; Lynn Beason; Diane Graham; R. Arlen Strader

World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2006 (October 2006) pp. 486–489

Abstract: Accelerate Online/OPTIONS is a three component program for certifying secondary mathematics and science teachers in Texas. The Accelerate Online/OPTIONS program provides those possessing or pursuing science degrees with an online program...

Topics: Teachers, Curriculum, Secondary Education