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Applying the Technology Acceptance Model to Educational Hypermedia: A Field Study
Article

, Ramapo College of New Jersey, United States

Journal of Educational Multimedia and Hypermedia Volume 14, Number 3, ISSN 1055-8896 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA

Abstract

** Invited as a paper from ED-MEDIA 2004 ** This paper applies the technology acceptance model (TAM) to an online course companion site of a textbook to be used by participants in this study. This paper reviews literature on TAM and evaluates a set of hypotheses based on the theoretical relationships established in the TAM model. Results suggest that TAM is overall an effective tool for predicting user acceptance of such Web-based course support systems and for evaluating competing hypermedia-based educational products. Discussion and suggestions for future research are offered.

Citation

Gao, Y. (2005). Applying the Technology Acceptance Model to Educational Hypermedia: A Field Study. Journal of Educational Multimedia and Hypermedia, 14(3), 237-247. Norfolk, VA: Association for the Advancement of Computing in Education (AACE). Retrieved September 23, 2019 from .

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