Implications of Electronic Newspapers for Public Relations Teaching, Practice, and Research
International Communication Association Annual Meeting,
Electronic newspapers offer a new media channel for public relations materials, but a study of their proposed use and implications for the profession does not fit well into already established research areas. This paper reviews the development and features of electronic newspapers and suggests new avenues of research and uses pertinent to the public relations profession. Much of the literature for the paper was gathered through one year of online discussions on news forums and interest groups with more than 800 leaders in this developing field, ranging from software programmers to top executives. Information to date suggests electronic news services, particularly electronic newspapers, may provide unique opportunities for public relations teaching, practice, and research, but caution is advised until further research and testing demonstrates the viability of this new medium. Contains 100 references and 1 table of data. (Author/RS)
Curtin, P.A. & Cameron, G.T. (1995). Implications of Electronic Newspapers for Public Relations Teaching, Practice, and Research. Presented at International Communication Association Annual Meeting 1995.