Mandate for Higher Ed Leaders: Effective Fundraising and Resource Development
Morgan Clevenger, Wilkes University, Wilkes-Barre, United States
IJTEM Volume 8, Number 1, ISSN 2155-5605 Publisher: IGI Global
Funding in higher education continues to be volatile and complex, so senior leaders must support fundraising, resource development, and innovation among a host of other key roles. The goal is creating win-win relationships with partners and the institution. There is a new ecology that requires senior leaders—across campus—to have a toolbox full of behaviors with expertise to be effective.
Clevenger, M. (2018). Mandate for Higher Ed Leaders: Effective Fundraising and Resource Development. International Journal of Technology and Educational Marketing, 8(1), 48-66. IGI Global.