Enhancing Students' Loyalty to the Information Systems Major
D. Hunsinger, Appalachian State University, United States ; Judy Land, North Carolina Central University, United States ; Charlie Chen, Appalachian State University, United States
IJICTE Volume 6, Number 1, ISSN 1550-1876 Publisher: IGI Global
Many colleges and universities face the problem of recruiting and retaining students in information systems related majors. The authors’ study proposes a model to identify the primary factors leading to the retention of existing Computer Information Systems (CIS) majors. They identify four factors leading to student intention to remain a CIS major or to refer others to become a CIS major: (1) expectations, (2) perceived service quality, (3) satisfaction, and (4) regret. They discover that certain factors play a significant role in influencing a student’s intention to remain a CIS major and/or to encourage others to major in CIS. By determining which factors impact students’ intentions to remain a CIS major and to encourage others to major in CIS, we can focus our resources on these areas instead of spending time and money on those services which are not influential.
Hunsinger, D., Land, J. & Chen, C. (2010). Enhancing Students' Loyalty to the Information Systems Major. International Journal of Information and Communication Technology Education, 6(1), 81-95. IGI Global.