Listening to the Reactions of People in the Midst of Change
Journal on School Educational Technology Volume 8, Number 2, ISSN 0973-2217
The purpose of the study was to listen to reactions of key stakeholders experiencing profound organizational change. A case study was used to gather data from participants' interview responses. Data analysis identified research-supported reactions; in addition, two unique themes were identified: constructive critique and ill-effects of good intentions. Listening to, understanding, and appreciating reactions and emotions during change provide valuable insights that help build organizational community and enhance the success of a change initiative.
Friestad-Tate, J. & McCoy, C. (2012). Listening to the Reactions of People in the Midst of Change. Journal on School Educational Technology, 8(2), 33-43.