Film and Text: Order Effects in Recall and Social Inferences
ECTAJTRD Volume 32, Number 3, ISSN 0148-5806
Describes a study which compared film and written material with regard to effects produced by order in which conflicting information is presented. Results indicate film is more influential and better recalled than conflicting written information: conflicting paragraphs produce a primacy effect, whereas analogous film segments produce no order effect. (Author/MBR)
Cowen, P.S. (1984). Film and Text: Order Effects in Recall and Social Inferences. Educational Communication and Technology: A Journal of Theory, Research, and Development, 32(3), 131.
Cited ByView References & Citations Map
Terumi Kobayashi, Tokyo Institute of Technology, Japan; Hiroshi Kato, National Institute of Multimedia Education, Japan; Kanji Akahori, Tokyo Institute of Technology, Japan
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Terumi Kobayashi & Kanji Akahori, Graduate School of Decision Science and Technology, Tokyo Institute of Technology, Japan; Hiroshi Kato, National Institute of Multimedia Education, Japan
EdMedia + Innovate Learning 2007 (Jun 25, 2007) pp. 2274–2281
Matthew J. Koehler, Aman Yadav, Michael Phillips & Sean Cavazos-Kottke, Michigan State University, United States
Journal of Educational Multimedia and Hypermedia Vol. 14, No. 3 (July 2005) pp. 249–272
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