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Film and Text: Order Effects in Recall and Social Inferences
ARTICLE

ECTAJTRD Volume 32, Number 3, ISSN 0148-5806

Abstract

Describes a study which compared film and written material with regard to effects produced by order in which conflicting information is presented. Results indicate film is more influential and better recalled than conflicting written information: conflicting paragraphs produce a primacy effect, whereas analogous film segments produce no order effect. (Author/MBR)

Citation

Cowen, P.S. (1984). Film and Text: Order Effects in Recall and Social Inferences. Educational Communication and Technology: A Journal of Theory, Research, and Development, 32(3), 131. Retrieved December 11, 2019 from .

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