Reinventing Corporate Communications
Public Relations Review Volume 13, Number 4,
Urges a "re-inventing" of corporate communications in today's organizations, and provides information about how corporations can change in new and positive ways during the current "information age." Discusses specific public relations and organizational communication concepts essential for a comprehensive understanding of corporate communications and for a productive line of corporate communications research. (MM)
Toth, E.L. & Trujillo, N. (1987). Reinventing Corporate Communications. Public Relations Review, 13(4), 42-53.