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The Method behind "Megatrends": A Reply to Bowman
ARTICLE

Journal of Business Communication Volume 22, Number 4,

Abstract

Responding to Bowman's review of "Megatrends," (EJ 309 721), examines Naisbitt's methodology and lends credence to his "high tech/high touch" megatrend and research findings. (PD)

Citation

Soares, E.J. (1985). The Method behind "Megatrends": A Reply to Bowman. Journal of Business Communication, 22(4), 5-8. Retrieved December 3, 2021 from .

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