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The Method behind "Megatrends": A Reply to Bowman

Journal of Business Communication Volume 22, Number 4,


Responding to Bowman's review of "Megatrends," (EJ 309 721), examines Naisbitt's methodology and lends credence to his "high tech/high touch" megatrend and research findings. (PD)


Soares, E.J. (1985). The Method behind "Megatrends": A Reply to Bowman. Journal of Business Communication, 22(4), 5-8. Retrieved January 24, 2022 from .

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