An Examination of Methodological Issues Relevant to the Use and Interpretation of the Semantic Differential
Applied Psychological Measurement Volume 3, Number 2,
Several methodological problems (particularly the assumed bipolarity of scales, instructions regarding use of the midpoint, and concept-scale interaction) which may contribute to a lack of precision in the semantic differential technique were investigated. Results generally supported the use of the semantic differential. (Author/JKS)
. (1979). An Examination of Methodological Issues Relevant to the Use and Interpretation of the Semantic Differential. Applied Psychological Measurement, 3(2), 213.