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A cost-benefit analysis of performance technology on customer education and communication environment
DISSERTATION

, The University of West Florida, United States

The University of West Florida . Awarded

Abstract

Performance technology (PT), for customer satisfaction, in the context of providing customer education and communication, is an essential factor of decision making for understanding e-market performance. The purpose of this study was to investigate and explore the influence of e-marketing performance tools or services on achievement of customer satisfaction. Since successful marketing is based on customer satisfaction, cost-benefit analysis is examined in this study regarding the value of hard currency to measure customer satisfaction. Results reflected that a gap exists between customer satisfaction and performance improvement investment. To achieve a win-win strategic advantage in optimal e-marketing equilibrium circumstances, companies should concentrate on filling or at least lessening the gap as follows: Tool= 1

  • TotalNumberof PTTools
CustomerSatisfactionPT TotalNumberof PerformanceTechnology PTTools= n= 1
  • TotalNumber ofMajorSuppliers
AverageCostPT TotalNumber ofMajorSuppliers .

Citation

Chiu, J. A cost-benefit analysis of performance technology on customer education and communication environment. Ph.D. thesis, The University of West Florida. Retrieved August 5, 2021 from .

This record was imported from ProQuest on October 23, 2013. [Original Record]

Citation reproduced with permission of ProQuest LLC.

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Keywords