How has Multichoice Africa affected the way people view television in African countries?
Jesse Geston, Grand Valley State University, United States
Grand Valley State University . Awarded
South Africa is the only country in Africa that has a formal system of developing, patenting and then marking its creative ideas to the rest of Africa. By understanding the history of South African media and learning about Multichoice Africa, it is clear that South Africa and Multichoice Africa have an impact on the way people from other African countries view television.
Information and communication technology in South Africa is continuing to develop and foreign countries are beginning to express more interest in investing in South Africa. Today South Africa dominates the digital satellite media in Africa through Multichoice Africa. Multichoice Africa provides 55 world-class channels and 48 digital quality audio channels to more than 1.2 million subscribers in Africa. Through the use of digital satellite technology Multichoice Africa have invested in corporate investment programs that fund projects across Africa. The success of Multichoice Africa has secured a very bright future for the company.
The success of Multichoice Africa has affected the way people view television in other African countries. MuBy providing international network channels such as MTV, Cartoon Network etc. Multichoice Africa also provides some local African programs, but unfortunately these network channels do very little to incorporate any, African local programs, this can have profound affect on viewers. Also through the use of advanced digital satellite technology, viewers are introduced to new technology that they have never been accustomed to before. Lastly five students from three different countries were interviewed and they explained their experiences and opinions of Multichoice Africa.
Geston, J. How has Multichoice Africa affected the way people view television in African countries?. Master's thesis, Grand Valley State University.
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