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From Users to Choosers: Central IT and the Challenge of Consumer Choice

EDUCAUSE Review Volume 45, Number 6, ISSN 1527-6619


Is the era of personal computing ending, or is it only just beginning? Certainly, cyberlife seems to have become more intensely personal over the last few years, partly because it has also become so much more social. The rise of the new consumer-oriented ubiquitous computing will reshape--and reduce--users' reliance on enterprise IT. Much of the IT capability that colleges and universities now maintain will devolve to external services, with some remaining under institutional control but with others becoming independent. As the people institutions are accustomed to thinking of as "users" refashion themselves into "choosers", colleges and universities will have to devise new ways of supporting constituents and looking out for institutional interests. (Contains 3 notes.)


Yanosky, R. (2010). From Users to Choosers: Central IT and the Challenge of Consumer Choice. EDUCAUSE Review, 45(6), 46-48. Retrieved August 11, 2022 from .

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