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Journal of Education for Business

1989 Volume 64, Number 6

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Table of Contents

Number of articles: 1

  1. The Effectiveness of Microcomputer Exercises in Teaching Marketing Planning and Control

    Roger J. Calantone & C Anthony di Benedetto

    Student teams in a senior capstone course in marketing completed microcomputer simulation in which they developed six-month marketing plan for a new product. A procedure similar to Kelly's Role... More

    pp. 251-57

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