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Journal of Marketing for Higher Education

2003 Volume 13, Number 1

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Table of Contents

Number of articles: 1

  1. A, B, CD, DVD: Marketing Higher Education to the Millennial Generation

    Lee F. Furbeck, Marc L. Harding, Darin R. Wohlgemuth & David R. Bousquet

    Based on compelling financial and strategic reasons, Iowa State University replaced its paper viewbook with a CD-ROM digital viewbook following the Fall 1998 recruiting cycle. The first interactive... More

    pp. 17-31

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