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Public Relations Review

1998 Volume 24, Number 3

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Table of Contents

Number of articles: 5

  1. New Communication Technologies: An Issues Management Point of View

    Robert L. Heath

    Explores, taking an issues management approach to new technologies, the dialogs that can occur on the World Wide Web. Examines the public issues debate between Shell Oil UK and Greenpeace which... More

    pp. 273-88

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  2. Selling the Internet: A Cultural Studies Approach to Public Relations

    Thomas J. Mickey

    Examines the ideology of Internet public relations. Takes a cultural studies approach to modern public relations, using public relations material as representation. Presents a case study of the... More

    pp. 335-49

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  3. Harmonizing Global Relations: A Speech Act Theory Analysis of PRForum

    Bonita Dostal Neff

    Studies the electronic contributions of academic and practitioner public relations professionals on the listserv called PRForum. Examines 200 messages for dialectic interacts (two or more messages ... More

    pp. 351-76

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  4. How Public Relations Professionals Can Use Food Labels as Effective Communication Tools

    Nancy Somerick & Lee Weir

    Utilizes a panel of graphic arts education experts to review suggested Food and Drug Administration label guidelines--if the participants thought that "graphic problems" existed in the guidelines, ... More

    pp. 377-85

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  5. Expanding the Crisis Planning Function: Introducing Elements of Risk Communication to Crisis Communication Practice

    David E. Williams & Bolanle A. Olaniran

    Suggests use of elements of risk communication by crisis communication practitioners facing increasing industrial reliance on new technologies which might be associated with potential health... More

    pp. 387-400

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