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International Journal of Technology and Educational Marketing

July 2017 Volume 7, Number 2

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Table of Contents

Number of articles: 4

  1. Reflexive Tourism Supply Chain Management: Sustainability in Higher Education in the Asia-Pacific Context

    Chiung-Li Li, Yun-Hui Lin & Yi-Hsuan Chen, Tourism Department, Meiho University, Neipu Hsiang, Taiwan; Wei-Shuo Lo, Hospitality Management Department, Meiho University, Neipu Hsiang, Taiwan

    This article is on the practical framework of reflexive tourism supply chain management as it is proposed for enhancing students' understanding of sustainability. The practical framework consists... More

    pp. 1-16

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  2. Effectiveness of WhatsApp: A Social Media Tool for Student's Activities in Saudi Arabia

    Asma Khatun, College of Computer Science & Software Engineering, University of Hail, Hail, Saudi Arabia; Kawther Al-Dhlan, College of Computer Science & Software Engineering University of Hail, Hail, Saudi Arabia

    The aim of this article is to propose a method which is to use the WhatsApp social media tool, as one of the teaching and learning strategies for the purpose of active, engaging and interaction... More

    pp. 17-23

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  3. Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector

    Muneeza Shoaib, Vijaya Kumar & Neelofer Mashood, Middlesex University Dubai, Dubai, United Arab Emirates; Hameedah Sayani, Mohammed Bin Rashid School of Government, Dubai, United Arab Emirates

    This exploratory article aims to evaluate the effectiveness of case study competitions in promoting the brand equity of sponsors and organizers. The article compares the managerial objectives with ... More

    pp. 24-44

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  4. Influence of People Mix in Selecting Institute of Technical Education: A Case Study of North Maharashtra University Region

    Prashant Mahajan, R. C. Patel Institute of Technology, Shirpur, India; Suresh Golahit, KVPS'S, SPDM College, Shirpur, India

    There is a rapid growth of technical education in last decade in terms of the number of institutes and intake capacity in India but non-directional. There is noticeable gap in between the actual no... More

    pp. 45-55

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