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International Journal of Technology and Educational Marketing

July 2013 Volume 3, Number 2

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Table of Contents

Number of articles: 4

  1. Applicability of SERVQUAL in Private Higher Education Institutions in Bangladesh

    Mohammad Panni & Md. Sarker, Department of Business Administration, City University, Banani, Dhaka, Bangladesh

    Education industry is considered as one of the most dominant industrial sectors in modern economy. As a significant service sector in modern times there is much concern from the part of both... More

    pp. 1-20

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  2. Applying the Direct and Indirect Methods of Purchase Intentions to Assess Interest in a Proposed Graduate Student Association

    Michael Roszkowski & Margret McManus, La Salle University, Philadelphia, PA, United States

    One purported means for reducing the social desirability inherent in stated purchase intentions is indirect questioning, whereby the respondent is asked to comment about the probable buying... More

    pp. 21-37

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  3. A Multi-Campus Approach of Mobility and Quality Assurance of Higher Education: The Synthesis of an Australian Case

    S. Shams, Marketing Advisor, Exel Car Rental, Marrickville, Australia

    The Central Queensland University (CQU), Australia operates multiple campuses, where the students of various campuses undertake the same programs, to the same standards, utilize the same teaching... More

    pp. 38-48

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  4. Social Network Intervention in Environmental Education

    Kissan Dessai, Department of Computer Science, Government College of Arts, Science & Commerce, Sanquelim-Goa, India; Manoj Kamat, Department of Commerce, Shree Damodar College of Commerce & Economics, Margao-Goa, India

    In the recent past Environmental Education (EE) has been introduced as one of the core course in the curriculum of higher education in India. The objective was to make every student aware of the... More

    pp. 49-62

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