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International Journal of Technology and Educational Marketing

January 2013 Volume 3, Number 1

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Table of Contents

Number of articles: 6

  1. Using Conjoint Methodology to Address Textbook Needs: A Case of Iranian EFL Context

    Jaleh Hassaskhah, Department of English Language, Faculty of Humanity, University of Guilan, Rasht, Iran (Islamic Republic Of)

    The common approach to textbook needs analysis is using questionnaires in which every item focuses on one clear-cut segment of textbook attributes. However, arguing that isolated items may not be... More

    pp. 1-14

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  2. The Global Dimension of Quality Assurance in Higher Education

    Gerardo Ramírez, Department of Educational Policy, Research and Administration, University of Massachusetts Amherst, Amherst, MA, United States

    Quality assurance in higher education has become an endeavor of global proportions. Leaders within institutions of higher education are required to make choices about what quality assurance and... More

    pp. 15-27

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  3. International Student Collaboration and Experiential Exercise Projects as a Professional, Inter-Personal and Inter-Institutional Networking Platform

    José Vargas-Hernández, University Center for Economic and Managerial Sciences, University of Guadalajara, Zapopan, Jalisco, Mexico

    There have been an increasing number of international collaboration agreements among universities, college, etc., to promote educative exchange programs, internationalization of teaching, research,... More

    pp. 28-47

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  4. Higher Education Collaboration in Kenya: Challenges and Perspectives

    Anita Aggarwal, INtel College, Nairobi, Kenya

    Higher education in developing countries presents an opportunity both for investment and development, if specific challenges can be overcome. This article looks at the opportunities for higher... More

    pp. 48-64

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  5. The State of Social Media in Saudi Arabia’s Higher Education

    Hend Al-Khalifa, Information Technology Department, College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia; Regina Garcia, College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia

    Social media platforms are designed not only for entertainment but also for exchange of information, collaboration, teaching and learning. With this, Higher Education institutions in Saudi Arabia... More

    pp. 65-76

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  6. Student Support in Higher Education: Lessons Learnt and Challenges Ahead

    Nabi Jumani & Abdul Bhatti, Faculty of Social Sciences, International Islamic University Islamabad, Islamabad, Pakistan; Samina Malik, Department Of Education, International Islamic University Islamabad, Islamabad, Pakistan

    Today every country is striving to enhance higher education qualitatively and quantitatively, because the economy of any country is directly influenced by the “intellectual capital” of that country... More

    pp. 77-88

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