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International Journal of Technology and Educational Marketing

January 2011 Volume 1, Number 1

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Table of Contents

Number of articles: 5

  1. Lighting the Fires of Entrepreneurialism?: Constructions of Meaning in an English Inner City Academy

    Philip Woods, University of Hertfordshire, United Kingdom; Glenys Woods, FreeSpirit Education, United Kingdom

    Entrepreneurialism and entrepreneurial leadership are increasingly viewed as essential to improving the capability of organisations to innovate and improve performance. This article aims to refine ... More

    pp. 1-24

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  2. Technology in Marketing Education: Insights from Sales Training

    Eileen Bridges, Kent State University, United States

    Company training programs provide insights for university classrooms, particularly those in schools and colleges of business. This research shows an increase in usage of technology based training... More

    pp. 25-38

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  3. Co-Constructing a Learning Community: A Tool for Developing International Understanding

    Chris Robertson, University of Worcester, United Kingdom

    This paper explores the development of professional understanding across a large group of professionals and academics from eight different countries engaged in an international project. The focus... More

    pp. 39-49

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  4. Marketing Educational Programs through Technology and the Right Philosophies

    Victor Wang, California State University at Long Beach, United States

    This article uses a real case to illustrate that marketing educational programs through technology is affected by one’s philosophies positively or negatively, depending on the philosophies adopted.... More

    pp. 50-59

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  5. Business Lessons for Higher Education Marketing

    Ruth Cook, DePaul University School for New Learning, United States; Kathryn Ley, University of Houston Clear-Lake, United States

    Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in... More

    pp. 60-66

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