Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage

Bahiyah Omar; Wang Dequan

International Journal of Interactive Mobile Technologies Vol. 14, No. 4 (Mar 12, 2020) pp. 121–137

Internet users are increasingly becoming self-publishing consumers. Applying the Uses and Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of consuming, participating and producing behaviors, and examined...

Language: English