Investigating the Ramifications of the "No Significant Difference” Phenomenon
Ali Reza Rezaei, California State University, Long Beach, United States
Society for Information Technology & Teacher Education International Conference, in San Antonio, Texas, USA ISBN 978-1-880094-61-7 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA
Abstract: According to many educational technologists, the “No Significant Difference Phenomenon” is an old discussion that has been resolved or is impossible to be resolved. Consequently, many new researchers are discouraged to pursue experimental media comparison studies. This presentation is a review of the literature and a summary of the author's discussions with his graduate students in about this issue. The goal is to clarify Clark's position and the misunderstanding of his message among graduate students in the field. This investigation shows that in recent years only a small number of researchers in the field are conducting experimental and quantitative media studies. It is tried to explain how the NSD findings have discouraged new researchers in the field to pursue experimental / quantitative media studies and to switch to more descriptive / qualitative evaluations. Finally, some common grounds between the two sides of the debate are discussed for new researchers.
Rezaei, A.R. (2007). Investigating the Ramifications of the "No Significant Difference” Phenomenon. In R. Carlsen, K. McFerrin, J. Price, R. Weber & D. Willis (Eds.), Proceedings of SITE 2007--Society for Information Technology & Teacher Education International Conference (pp. 932-934). San Antonio, Texas, USA: Association for the Advancement of Computing in Education (AACE).