You are here:

A “Mini” Strategy to Guide the Design and Development of Web-based Instruction for a Geographically Dispersed Sales Organization
PROCEEDINGS

, , Novartis Pharmaceuticals, United States

EdMedia + Innovate Learning, in Lugano, Switzerland ISBN 978-1-880094-53-2 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

A global pharmaceutical training team presents an instructional design and development strategy that guides the creation of internally developed Web-based lessons for a geographically dispersed sales force. Challenges addressed include the impact and influence of the learning environment as well as technical limitations and various production restrictions. The approach adopted focuses on minimizing the lesson file size to ease accessibility over the internet, chunking the content into "micro," "mini," or "macro" size units of instruction to maximize relevance and applicability for the user, and identifying content that lends itself to being modularized and delivered via the Web. Questions raised include whether the "mini" approach to lesson design will enhance learning retention and transfer to improved performance, as well as whether learners feel positive about the experience .

Citation

Dionne, A. & Talanca, J. (2004). A “Mini” Strategy to Guide the Design and Development of Web-based Instruction for a Geographically Dispersed Sales Organization. In L. Cantoni & C. McLoughlin (Eds.), Proceedings of ED-MEDIA 2004--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 2204-2211). Lugano, Switzerland: Association for the Advancement of Computing in Education (AACE). Retrieved July 16, 2019 from .

Keywords

References

View References & Citations Map

These references have been extracted automatically and may have some errors. Signed in users can suggest corrections to these mistakes.

Suggest Corrections to References