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Teaching with the Dream Machines: The Representation of Teachers and Computers in Information Technology Advertising
ARTICLE

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JITFTE Volume 8, Number 3, ISSN 0962-029X

Abstract

Examined the depiction and positioning of teachers, technology, students, and information technology (IT) firms in educational information and communications technology advertisements, discussing the paucity of teacher representation within advertisements and the recurring representation of teachers and technology on a dream/nightmare basis, where technology and IT firms enable the dream of individualized learning free from the nightmare of teacher involvement. (SM)

Citation

Dawes, L. & Selwyn, N. (1999). Teaching with the Dream Machines: The Representation of Teachers and Computers in Information Technology Advertising. Journal of Information Technology for Teacher Education, 8(3), 289-304. Retrieved February 21, 2020 from .

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