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Targeting Rural Students with Distance Learning Courses: A Comparative Study of Determinant Attributes and Satisfaction Levels
ARTICLE

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Journal of Education for Business Volume 74, Number 6, ISSN 0883-2323

Abstract

A marketing course attended by 65 on-campus students and 30 accessing it via interactive video resulted in no differences in student satisfaction. Onsite students had more problems with instructor accessibility than did offsite students, possibly because instructors overcompensated to avoid isolation of the distant learners. (SK)

Citation

Phillips, M.R. & Peters, M.J. (1999). Targeting Rural Students with Distance Learning Courses: A Comparative Study of Determinant Attributes and Satisfaction Levels. Journal of Education for Business, 74(6), 351. Retrieved October 14, 2019 from .

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