Selling the Internet: A Cultural Studies Approach to Public Relations
Public Relations Review Volume 24, Number 3, ISSN 0363-8111
Examines the ideology of Internet public relations. Takes a cultural studies approach to modern public relations, using public relations material as representation. Presents a case study of the MassNetworks Education Partnership, which was set up in 1996 to ensure that the Internet gets into the classroom. (PA)
Mickey, T.J. (1998). Selling the Internet: A Cultural Studies Approach to Public Relations. Public Relations Review, 24(3), 335.