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Technological Diffusion within Educational Institutions: Applying the Technology Acceptance Model PROCEEDINGS

, , University of Arizona, United States

Society for Information Technology & Teacher Education International Conference, ISBN 978-1-880094-33-4 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA

Abstract

Expectancy models of behavior such as the Theory of Reasoned Action and the Technology
Acceptance Model offer guidelines that aid efforts to facilitate use of new technology. These models remind
us that both acceptance of and resistance to technology use are grounded in beliefs and norms regarding the
technology. Although the Technology Acceptance Model is widely used to model user acceptance of
technology, we suggest that the model fails to capture all of the relevant components to technology
acceptance in the context of educational organizations. This paper discusses the application of expectancy
models to educational institutions and we identify relevant aspects of technology use that are accounted for
by the Theory of Reasoned Action.

Citation

Wolski, S. & Jackson, S. (1999). Technological Diffusion within Educational Institutions: Applying the Technology Acceptance Model. In J. Price, J. Willis, D. Willis, M. Jost & S. Boger-Mehall (Eds.), Proceedings of SITE 1999--Society for Information Technology & Teacher Education International Conference (pp. 1718-1723). Chesapeake, VA: Association for the Advancement of Computing in Education (AACE). Retrieved October 18, 2017 from .

Keywords