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‘Breaking Ground’ in the use of social media: A case study of a university earthquake response to inform educational design with Facebook
ARTICLE

Internet and Higher Education Volume 15, Number 1, ISSN 1096-7516 Publisher: Elsevier Ltd

Abstract

On September 4 2010, a massive 7.1 magnitude earthquake struck the Canterbury region in the South Island of New Zealand. The response from the University of Canterbury was immediate and carefully co-ordinated, with the university's web-based environment and a responsive site developed on the social media platform ‘Facebook’ becoming prominent sources of support for many months. This case study illustrates how the university effectively utilised these environments and their impact within the wider university community. Case study methodology draws upon literature from the fields of social media, social network communities and crisis informatics. The findings propose that social media can effectively support information sharing, communication and collaboration in higher education contexts, in particular in times of crisis, but suggest there needs to be a defined purpose to integrate these within an institution's communications strategy given the resource implications and range of social media already used by students.

Citation

Dabner, N. (2012). ‘Breaking Ground’ in the use of social media: A case study of a university earthquake response to inform educational design with Facebook. Internet and Higher Education, 15(1), 69-78. Elsevier Ltd. Retrieved August 25, 2019 from .

This record was imported from Internet and Higher Education on April 19, 2013. Internet and Higher Education is a publication of Elsevier.

Full text is availabe on Science Direct: http://www.eric.ed.gov/ERICWebPortal/detail?accno=EJ947870

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