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Learning from the rhetoric of academics

, , University of Cape Town, South Africa

IJEDICT Volume 3, Number 4, ISSN 1814-0556 Publisher: Open Campus, The University of the West Indies, West Indies


Seminar presentations, by academics successfully using educational technology to support their courses, form a visible part of many staff development programmes. These events contribute to developing a community of academics that use educational technology and are sharing experiences on its use in supporting teaching and learning. We draw on classic rhetorical analysis to highlight the epideictic or ceremonial form of these presentations we see as exemplary of these events. These presentations tend to be quite distinct from how educational technology research or best practice is disseminated. We argue that this epideictic form is a vital component in emerging communities of practice and, for example, communicates the value of working collaboratively. While the underlying intuition is widely acknowledged, our analysis offers a framework to view these conscious and stylistic choices across learning communities.


Deacon, A. & WynSculley, C. (2007). Learning from the rhetoric of academics. International Journal of Education and Development using ICT, 3(4), 153-167. Open Campus, The University of the West Indies, West Indies. Retrieved May 20, 2019 from .