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Visual Image Interpretation: Environmental Poster Reading in Practice
PROCEEDINGS

, Kyoto University, Japan

EdMedia + Innovate Learning, in Orlando, FL USA ISBN 978-1-880094-60-0 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

This article discusses how images used in environmental posters affect viewers f interpretation. We conducted a preliminary questionnaire that asked students of Kyoto University to interpret two environmental posters. These two environmental posters had been presented on the environmental NGO Website regarding recent global environmental issues. We found that all readers were able to recognize the individual object to the degree it was represented by naturalistic technique; however, only those who had background knowledge of the poster fs cultural milieu could interpret correctly messages conveyed by presentational and metaphorical expression. Also, though the original intended message seemed to be lost on the reader who had no generalized background knowledge, metaphorical expression still was effective in calling readers f attention to the poster and arousing the reader fs imagination.

Citation

Sun, X. (2006). Visual Image Interpretation: Environmental Poster Reading in Practice. In E. Pearson & P. Bohman (Eds.), Proceedings of ED-MEDIA 2006--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 2891-2897). Orlando, FL USA: Association for the Advancement of Computing in Education (AACE). Retrieved December 10, 2019 from .

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