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Students\u2019 perception of a flipped classroom approach to facilitating online project-based learning in marketing research courses ARTICLE

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Australasian Journal of Educational Technology Volume 33, Number 5, ISSN 0814-673X Publisher: Australasian Society for Computers in Learning in Tertiary Education

Abstract

This study investigated students\u2019 perception of a flipped classroom approach to facilitating online project-based learning (FC-OPBL) in a marketing research course at a technical university. This combined strategy was aimed at improving teaching quality and learning efficiency. Sixty-seven students taking a marketing research course were surveyed. Mixed methods research was adopted along with questionnaire, semi-structured interviews, online learning notes, and online discussions to understand the students\u2019 perception of the teaching strategy used during the learning process. Results showed that FC-OPBL may enhance students\u2019 learning effectiveness, learning motivation, and learning interest, as well as encourage diverse development and teamwork. Finally, suggestions are proposed related to flipped classroom research and instruction.

Citation

Shih, W.L. & Tsai, C.Y. (2017). Students\u2019 perception of a flipped classroom approach to facilitating online project-based learning in marketing research courses. Australasian Journal of Educational Technology, 33(5),. Australasian Society for Computers in Learning in Tertiary Education. Retrieved November 19, 2017 from .

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