Communicability of the Emotional Connotation of Type
ARTICLE
Gary R. Morrison
ECTAJTRD Volume 34, Number 4, ISSN 0148-5806
Abstract
Describes study that investigated the communicability of the emotional connotation of various typefaces. Typographers, student instructional technologists, and naive readers (high school and college students) rated 30 typefaces using a semantic differential scale. Seven hypotheses tested are discussed and results are analyzed. (Author/LRW)
Citation
Morrison, G.R. (1986). Communicability of the Emotional Connotation of Type. Educational Communication and Technology: A Journal of Theory, Research, and Development, 34(4), 235. Retrieved March 28, 2024 from https://www.learntechlib.org/p/170158/.
ERIC is sponsored by the Institute of Education Sciences (IES) of the U.S. Department of Education.
Copyright for this record is held by the content creator. For more details see ERIC's copyright policy.