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Communicability of the Emotional Connotation of Type
ARTICLE

ECTAJTRD Volume 34, Number 4, ISSN 0148-5806

Abstract

Describes study that investigated the communicability of the emotional connotation of various typefaces. Typographers, student instructional technologists, and naive readers (high school and college students) rated 30 typefaces using a semantic differential scale. Seven hypotheses tested are discussed and results are analyzed. (Author/LRW)

Citation

Morrison, G.R. (1986). Communicability of the Emotional Connotation of Type. Educational Communication and Technology: A Journal of Theory, Research, and Development, 34(4), 235. Retrieved March 28, 2024 from .

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