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Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries
ARTICLE

Educational Media International Volume 29, Number 4, ISSN 0952-3987

Abstract

Describes a study of nine year olds in Ireland, Australia, the United States, and Norway that investigated their attitudes to television advertising and the connection to buying patterns in their families. Highlights include enjoyment of television ads, parallels between television programs and ads, and perceived influence of ads on parents. (seven references) (LRW)

Citation

Collins, J. (1992). Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries. Educational Media International, 29(4), 254. Retrieved September 18, 2019 from .

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