Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries
Educational Media International Volume 29, Number 4, ISSN 0952-3987
Describes a study of nine year olds in Ireland, Australia, the United States, and Norway that investigated their attitudes to television advertising and the connection to buying patterns in their families. Highlights include enjoyment of television ads, parallels between television programs and ads, and perceived influence of ads on parents. (seven references) (LRW)
Collins, J. (1992). Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries. Educational Media International, 29(4), 254.