Four Models for Viewing Television and Their Implications for Educational Planning
Educational Technology Volume 20, Number 10, ISSN 0013-1962
Discusses four alternative ways to look at television's effects on the viewer rather than the simplistic model of television as the input and the viewer's reaction as output: types of television and their educational applications; characteristics that determine programing, forces shaping program development, and the individual's reception of educative institutions. (Author/MER)
Stoloff, D.L. (1980). Four Models for Viewing Television and Their Implications for Educational Planning. Educational Technology, 20(10), 23-30.