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Customized E-Learning for B2B Companies

, Memarden Inc.

iJAC Volume 7, Number 2, ISSN 1867-5565 Publisher: Kassel University Press GmbH


Business-to-Business (B2B) companies have customers that are primarily other corporations. These companies have unique problems in workplace training. They must train their customers and their customers’ employees. A B2B company may operate with only a few dozen employees, but they may need to help thousands of customers learn how to make best use of their product or service. Discussions with industry executives suggest an ideal training solution might include a number of features that are reviewed in this paper.


Thomasma, T. (2014). Customized E-Learning for B2B Companies. International Journal of Advanced Corporate Learning (iJAC), 7(2), 30-31. Kassel University Press GmbH. Retrieved March 22, 2019 from .