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Serbian virtual community and ethnic identity

, University of Toronto , Canada

University of Toronto . Awarded


This research is an ethnographic study of a Serbian virtual community, observed and explored during the Kosovo crisis. The ethnic virtual space was analyzed from the perspective of a participant-observer in the research site, combining techniques of participant-observation, online surveying and online interviewing of community members. Analyzed patterns of community interactions allowed developing a typology on a basis of observed data and elaborated concepts in literature.

Discussion of the research includes suggestions about ways of how an ethnic group could use computer-mediated communication technologies for its own purposes and in its own language to locally construct an environment, to participate in homeland and immigrant issues and to establish otherwise impossible contact among its dispersed members. In addition, discussion also addresses educational components of the ethnic virtual community-social organization, rules of behavior, and modes of access.


Nincic, V. Serbian virtual community and ethnic identity. Master's thesis, University of Toronto. Retrieved October 15, 2019 from .

This record was imported from ProQuest on October 23, 2013. [Original Record]

Citation reproduced with permission of ProQuest LLC.

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