The effects of media type and personal relationship on perceptions of social presence
Chad M. Harms, Michigan State University, United States
Michigan State University . Awarded
Advancements in mediated communication technologies have greatly impacted our society. Understanding how interacting with another individual is changed by the medium is necessary in order to advance human communication and human-computer interaction. The perceived social presence of another is influenced not only by the medium, but by its interaction with the existing relationship between interactants. This study serves to empirically research how individuals' level of acquaintance measured by their perceived closeness to another interacts with various media to change their mutual social presence. Two hundred sixty-two participants interacted via differing channels (face-to-face, audio/video, audio only, and text) and completed a questionnaire regarding their perceptions of another individual (friend or stranger). Results suggest that the relationships between individuals explain differences in social presence more so than the medium used to interact. Future directions of this line of research are discussed.
Harms, C.M. The effects of media type and personal relationship on perceptions of social presence. Ph.D. thesis, Michigan State University.
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