The online identity formation of the institution of higher education: Analysis of power relations and subject positions
Keith R. Massie, The University of Utah, United States
The University of Utah . Awarded
The current study examined over 3000 visual images on the homepages of 234 National University to determine how power relations are depicted. Using a hybrid methodology of grounded theory, critical discursive analysis, and facial prominence scoring, the work culminates in a theory: The (Im)Balanced Theory of College Identity Formation Online. The theory holds that colleges used different tactics, strategies, and resources when depicting various subject positions on their homepages.
Massie, K.R. The online identity formation of the institution of higher education: Analysis of power relations and subject positions. Ph.D. thesis, The University of Utah.
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