Abstract

The current study examined over 3000 visual images on the homepages of 234 National University to determine how power relations are depicted. Using a hybrid methodology of grounded theory, critical discursive analysis, and facial prominence scoring, the work culminates in a theory: The (Im)Balanced Theory of College Identity Formation Online. The theory holds that colleges used different tactics, strategies, and resources when depicting various subject positions on their homepages.

Citation

Massie, K.R. The online identity formation of the institution of higher education: Analysis of power relations and subject positions. Ph.D. thesis, The University of Utah. Retrieved December 9, 2019 from https://www.learntechlib.org/p/128660/.

This record was imported from ProQuest on October 23, 2013. [Original Record]

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Keywords

• higher education
• Mass Communications
• Organizational Sociology
• Technology of Education
• Web Studies